The Epoch Blog

Let’s Talk About Value-Added Resellers

In the world of so-called value-added resellers (VARs), most VARs look pretty much the same from the outside. Some are very large; others are more boutique in size. But all in all, most VARs, particularly those that sell to the US Federal government, share similar characteristics because that’s the business; they “resell” other vendors’ products. The “value-added” part is where a particular company can distinguish itself by claiming to offer something others do not.

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