Let’s Talk About Value-Added Resellers
In the world of so-called value-added resellers (VARs), most VARs look pretty much the same from the outside. Some are very large; others are more boutique in size. But all in all, most VARs, particularly those that sell to the US Federal government, share similar characteristics because that’s the business; they “resell” other vendors’ products. The “value-added” part is where a particular company can distinguish itself by claiming to offer something others do not.